TikTok x AI

TikTok x AI

TikTok x AI

During my tenure at TikTok in its early stages, I spearheaded several innovative projects that seamlessly integrated LLMs and GenAI with TikTok to enhance user experience and enrich content creation. While some of these projects are still in the testing phase and have not yet been fully launched, I will provide brief descriptions of these projects.

Customize FYF

Customize For You Feed (FYF) also called “Interactive recommendation" is an algorithm revolution on TikTok. In one word, customize FYF allow users to co-design the recommendation algorithm by giving signals proactively and the algorithm no longer provide by platforms but build with users themselves.


TikTok used to be called "the information cocoons" as in users believe the algorithm only show things you show signals that you interested in and that makes you stacked in this content ecosystem build for you but be isolated from other various informations which you also might need and interested.


Customize FYF s a key to this mysterious book, you can use this feature open any page you want. TikTok is no longer a one way information provider platform but build your feed with yourself.


We use LLM to understand users natural language input, making it possible that we take user interest in the form of more free-form expression, as the input of the recommendation strategy to improve our algorithm and content consumption experience.Let users be able to adjust For you recommendation by proactively providing instructions as very useful signals, improve the distribution strategy, providing more content specific options that are closely relevant to the video, and supporting free form expression.

AI Self

With generation AI model, we build users' "AI Self" with only 1 selfie as a user's digital persona, an online photo studio with whatever styles you want on TikTok.


Once your AI Self generated, you can apply this persona on any effects or style templates by just one click.

Action AI

Action AI is an LLM-based AI conversational editing tool that allows video making through dialogue. Currently, it supports adding music, text, templates, etc.